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DivX® Certified Products: Value to Retail

The DivX® Certified Program was created in response to huge consumer demand for consumer electronics (CE) products with DivX support. Today, DivX partners with more than 100 consumer electronics manufacturers and has millions of DivX Certified products in the global retail channel.

  • Partnerships with the world’s leading CE manufacturers including JVC, LG, Philips, Samsung and Sony
  • Hundreds of models of DivX Certified CE devices available throughout North America, Europe and Asia, including DivX Certified DVD players, portable DVD players, High Definition devices, recorders, handheld and portable media players
  • Install base of over 90 million DivX Certified devices

Increase Retail Sales

Since 2000, DivX software has been downloaded over 220 million times worldwide. Now, through the DivX Certified Program, manufacturers integrate support for DivX video at the chip level to develop a broad range of devices—from home theater to portable and in-car playback devices—and consumers benefit from a high-quality DivX viewing experience which translates into valuable revenue opportunities for retailers.

  • Valuable cross-merchandising opportunities
    With a broad selection of DivX Licensed Software and millions of DivX Certified consumer electronics devices, DivX enables numerous complementary cross-merchandising opportunities. Increase your sell through by taking advantage of the additional purchase of a DivX Licensed software title to accompany a DivX Certified DVD player.
  • Low return rates and customer complaints
    Committed to full interoperability and compatibility, the DivX Video logo is an assurance to consumers that the products they purchase are guaranteed to work together out of the box. Your sales team will not be tied up with customer support; DivX products simply work – reducing customer complaints and minimizing product returns.
  • Price points for all consumers
    With price points at every level, consumers of all types can share in the DivX experience. DivX Certified CE devices are available at every price point, making them affordable and accessible for all your customers.
  • Globally recognized and trusted brand
    The global DivX community is comprised of millions of users eager to buy new consumer electronics products that support DivX. Strong brand recognition of the DivX Video logo on DivX Certified consumer electronics products drives retail store and website traffic and increases your sales.

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Why DivX® Certified Consumer Electronics?

  • Top-selling SKUs
    DivX Certified software products from top CE manufacturers are among the most widely sold consumer electronics products in North American, Asian and European retail channels.
  • Increase sales opportunities
    Compelling cross-promotion and add-on sales opportunities with DivX Licensed software products increase traffic and sales in multiple store departments.
  • Largest consumer base
    Millions of DivX users worldwide are looking for DivX Certified consumer electronics products and DivX licensed video software titles.
  • Guaranteed to work
    DivX Certified consumer electronics products are guaranteed to play DivX content, including DivX Video-on-Demand.
  • Largest content base
    Billions of DivX videos are available for playback on DivX Certified DVD players

Retailers beware: Generic MPEG-4 and infringing devices may state “DivX-compatible” but only official DivX Certified devices bearing the DivX Video logo support DivX and DivX Video-on-Demand content. Contact to learn how to verify that your DivX devices are DivX Certified.

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