LG First to Adopt DivX HEVC DRM and Player Technology to Provide Secure 4K Content with its Next-Generation TVs
SAN DIEGO, Calif., Sept. 11, 2014 — DivX, LLC, a leading provider of next-generation digital video solutions, and Ultra HD 4K TV leader LG Electronics announced that they will bundle premium Hollywood content in 4K resolution with selected new LG Ultra HD TVs using industry-leading DivX® DRM for Ultra HD content.
LG adopted the DivX DRM and secure player technology, part of the DivX® HEVC solution, based on its robust security, ease of integration and flexible use-cases. The Hollywood Studio content will be bundled on an external hard drive and DivX DRM will bind the files to the LG Ultra HD TV for a secure experience. In addition to bundling, DivX HEVC supports adaptive streaming and file-based playback of protected HD and Ultra HD/4K video.
“We want to show consumers who purchase our Ultra HD TVs the kind of amazing quality advancements that are possible with 4K technology and native 4K content, and the DivX® solution allows us to do just that,” said Dr. Nandhu Nandhakumar, senior vice president of LG Electronics. “DivX enables us to securely bundle high-quality 4K content with a robust DRM solution that is ideal for our next-generation 10-bit Ultra HD TVs.”
“We are excited to work with our longtime partner LG to help bring state-of-the-art 4K video to consumers,” said Dr. Kanaan Jemili, CEO of DivX, LLC. “LG has always been a market leader in adopting new technologies, and by choosing DivX HEVC and DRM solutions for their amazing Ultra HD TVs they are showing their commitment to extending that leadership position to the next-generation of consumer electronics devices.”
To date, over one billion DivX devices, including over 30,000 unique models, have shipped worldwide from multiple major consumer electronics brands. DivX recently received a 2014 Best Ultra HD Codec award from Ultra HDTV Magazine for its DivX 10 software and MainConcept HEVC SDK. DivX HEVC Ultra HD is the newest tier of content delivery solutions from DivX including encoding, multi-platform secure players, DRM and device certification for streaming and file based content.
Learn more about the DivX 4K Content Delivery Solution at www.divx.com/en/solutions/4K.
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units ― Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. LG Electronics introduced the first Ultra HDTVs in the United States almost two years ago and its third-generation 2014 line-up is among the industry’s broadest and most advanced. For more information, please visit www.lg.com.
About DivX, LLC.
DivX, LLC is leading the way to better, more seamless consumer video experience by powering the professional creation, protected distribution and high-quality playback of highly efficient video to multiple devices and platforms. DivX, along with its subsidiary MainConcept, offers service providers, device manufacturers and integrators technologies that address the entire video supply chain with solutions for software applications, OTT content services and consumer electronics devices. Over 1 billion DivX enabled devices have shipped worldwide from major manufacturers and DivX consumer software products have been downloaded over 1 billion times. DivX is based in San Diego, Calif., with offices across Europe and Asia. For more information on the company, visit www.divx.com/solutions/company-about-us/
LG Electronics, Inc.
+82 2 3777 3981
LG Electronics USA
John I. Taylor