Companies Demonstrate DivX HEVC at IBC
Amsterdam, IBC 2013, 9/17/2013 – Driving digital entertainment innovation, Rovi Corporation (NASDAQ: ROVI) and STMicroelectronics today announced they are working to help service providers recognize the benefits of High Efficiency Video Codec (HEVC/H.265). ST is integrating HEVC decoding support for both streaming and downloadable content into its set-top box System-on-Chip (SoC) families, codenamed ‘Cannes’ and ‘Monaco’, while Rovi is delivering an end-to-end solution for the creation, secure delivery, and playback of HEVC.
Rovi and ST are planning to enable secure delivery and high-quality playback of HEVC content for device manufacturers and service providers through the latest compression technology, which offers the same visual quality as Advanced Video Coding (AVC) or H.264/MPEG-4 at about half the bandwidth. With the integration of DivX® HEVC technology into set-top box SoC platforms, service providers would be able to utilize the benefits of HEVC to deliver high-quality video more efficiently to their customers. The DivX HEVC solution is designed to provide storage and bandwidth cost savings to service providers while enabling the deployment of new, enhanced services to their subscribers.
“We believe that HEVC will be a catalyst in accelerating high-quality video experiences across multiple screen devices from set-top boxes, TVs and PCs to smartphones and tablets,” said Dr. Kanaan Jemili, senior vice president, product management at Rovi. “With our DivX HEVC solution integrated in SoC platforms for set-top boxes, we believe it will benefit service providers and operators looking to expand their capabilities, enabling the transition to IP video services in a more cost effective and scalable way.”
“Our vision of the next-generation consumer entertainment experience is aligned with Rovi’s mission to drive an interoperable multi-screen HEVC ecosystem forward for consumers’ enjoyment of high-resolution content,” said André Bertrand, strategic marketing director, Unified Platform Division, STMicroelectronics. “Interoperability with HEVC technology on our set-top box devices showcases advanced video-processing functionality and sets the bar for high-quality entertainment features on devices.”
ST and Rovi, at their respective stands at IBC 2013, are demonstrating Rovi’s HEVC encoded streams on ST’s set-top box platforms, showcasing the ability for service providers to implement high quality for an advanced consumer entertainment experience.
Earlier this year, Rovi rolled out the HEVC Development Program designed to allow companies participating in the digital video value chain to utilize the latest compression standard to reduce storage and bandwidth costs and deliver optimized, high-quality viewing experiences for consumers even in bandwidth-constrained environments. Rovi’s end-to-end solution accelerates the adoption of HEVC technology across the entire video distribution system. Rovi’s end-to-end solution comprises new MainConcept® encoding SDKs for professional content creators; the DivX Video Service™ with proven DivX DRM for protected content delivery for service providers, mobile operators and content retailers across multi-screen devices; DivX software tools for PC-based content creation and playback, and an extension to the DivX Certification program to allow IC and OEM customers to quickly bring to market mobile and consumer electronics products that support high-quality HEVC playback.
About Rovi Corporation
Rovi powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. More information about Rovi can be found at rovicorp.com.
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