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DivX Expands Consumer Digital Media Offering; Launches Mobile Program to Power High-Quality Video On-the-Go

August 31, 2007

DivX Mobile Program Offers Complete Solution to Experience Video Content Across Devices and Platforms

BERLIN, Aug 31, 2007 (BUSINESS WIRE) — DivX, Inc. (NASDAQ:DIVX) today announced the launch of a program that will enable consumers to easily discover, share and playback high-quality video on a variety of mobile devices.
The centerpiece of the DivX® mobile solution is a comprehensive licensing and testing program that ensures a high-quality media experience for increasingly powerful mobile phones. Joining over 100 million DivX Certified® products including DVD players and other living room devices, DivX partner Samsung Electronics has already released the first DivX Certified mobile handsets.

Additionally, DivX launched a beta mobile content and software solution that enables consumers to experience high-quality video content across the PC, the living room and on-the-go. By utilizing DivX Converter, a one-step video software application available on DivX.com, users can easily convert virtually any digital video into a “DivX Mobile” video that is compatible with any DivX Certified mobile device.

Consumers who do not own a DivX Certified mobile device can download the beta DivX Mobile Player (mobile.divx.com) which will support the playback of DivX content on certain mobile devices. The DivX mobile offering also includes a beta version of a video content site (mm.divx.com) where consumers can easily browse and enjoy high-quality DivX videos from a variety of sources formatted for direct viewing on a DivX enabled mobile device.

“At DivX, we are working to build a complete digital media solution for consumers that spans the ‘three screen’ experience–PC, television and mobile devices–and the launch of a comprehensive mobile program is an important milestone toward that goal,” said Patrice LaGrange, Vice President and Group Business Manager, Media Languages at DivX. “We have achieved a great deal of success bringing DivX to the PC and the living room, and mobile devices are a logical extension of the DivX ecosystem. As video capabilities on handsets mature and mobile service offerings grow, users will come to expect the same seamless access to the enormous amount of DivX content on their mobile devices that they have today on their PC’s and DVD players.”

For more information on the DivX mobile program, see mobile.divx.com.

About DivX, Inc.

DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 240 million times since January 2003, including over 80 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website, www.divx.com. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s quarterly report on Form 10-Q filed with the SEC on August 14, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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