DivX Names Eric Rodli as Executive Vice President for Sales and Marketing

SAN DIEGO–(BUSINESS WIRE)–DivX, Inc. (NASDAQ: DIVX), a digital media company, today announced the addition of Eric Rodli to the Company’s executive team as Executive Vice President for Sales and Marketing, reporting directly to Kevin Hell, Chief Executive Officer. Mr. Rodli joins DivX from Macrovision where he was the Senior Vice President and General Manager for their entertainment business.
“We are very pleased to welcome Eric to DivX,” stated Mr. Hell. “As we continue to invest in new emerging products, Eric’s exceptional management skills and experience will contribute to create a world-class global sales and marketing organization. Eric has extensive management experience in film and digital technology and services for the entertainment and media industry which will be extremely valuable to our content initiatives. Responsible for overseeing DivX’s direct sales teams, Eric will play a critical role in implementing the Company’s strategic marketing objectives as it continues to innovate, execute and deliver new products and services targeted to improve the consumer digital media experience.”

“Joining DivX at this stage of its corporate growth is extremely exciting,” said Mr. Rodli. “I look forward to the opportunity to work with the management team and all employees, and to contribute to DivX’s continued success.”

In his role at Macrovision, Mr. Rodli was focused on their worldwide entertainment and studio customers, the continuing relationships with the Motion Picture Association of America and independent studios, and digital content protection solutions and enhancement products and services for digital content owners. Prior to joining Macrovision in 2007, Mr. Rodli served as President of the global Entertainment Imaging division (film and digital) at Eastman Kodak from 2001 to 2007 where he was responsible for the sales, marketing, R&D;, digital operations and technical support of this Kodak business unit with over $1 billion in revenues and over 1,000 employees. Mr. Rodli has a broad range of senior management experience including President of Bexel Corporation, a partner in the entertainment strategy practice of PricewaterhouseCoopers Management Consulting Group, President of Iwerks Entertainment and a manager at the Boston Consulting Group. Mr. Rodli holds an MBA from the University of Chicago’s Graduate School of Business, and a Bachelor of Arts, summa cum laude, in Economics from the University of California at San Diego.

About DivX, Inc.

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment – the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.