Hisense Launches World’s First DivX Plus HD Certified Digital Television

September 21, 2010

SAN DIEGO, Calif., Sept. 21 /PRNewswire/ — DivX, Inc. (Nasdaq: DIVX), a leading digital media company connecting people and entertainment, and Hisense Electric Co., Ltd., the number one TV company in China, today announced that Hisense has launched the world’s first DivX Plus(TM) HD Certified digital television. Available initially in the Chinese market, the Hisense 3D LED XT39 Series powers the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions of up to 1080p in the DivX® format using the TV’s USB slot.

Hisense “Hi-smart” 3D LED XT39 Series is a brand new 3D LED DTV product that is built on an interactive “smart-TV” concept. Through its self-developed HITV-OS opened system, it allows consumers to directly download applications from Hisense “Software Store” to the smart TV, including movie, music, news, game, etc. Hisense 3D LED XT39 Series not only supports emerging 3D content playback, but also can convert ordinary 2D content into a 3D viewing experience.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

“By enabling consumers to playback their DivX Plus HD files in the popular MKV format directly on a digital television in the living room, we’re helping deliver on our promise to connect people and entertainment, across platforms and devices,” said Matt Milne, Executive Vice President, Sales and Marketing, DivX, Inc. “Hisense is a strong partner and a clear leader in China, and we’re very excited to work together to bring the first DivX Plus HD Certified digital television models to the market.”

“With support for popular MKV H.264 videos at full 1080p resolution, DivX Plus HD Certification brings real consumer value to our line of digital televisions,” said Jian Huaigang, Vice Chief Engineer of Hisense Electric Co. Ltd. “We are pleased to be the first company to offer DivX Plus HD Certified digital televisions, and we look forward to continuing our mutually beneficial relationship with DivX moving forward.”

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Known for great performance, visual quality and interoperability on any DivX Certified® device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.

For more information about DivX, visit www.divx.com

For more information about Hisense, visit www.hisense.com

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment–the PC, the television and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

On June 2, 2010, DivX, Inc. and Sonic Solutions announced a proposed merger transaction. Sonic Solutions has filed with the Securities and Exchange Commission (the “SEC”) a registration statement on Form S-4 containing a preliminary joint proxy statement/prospectus in connection with the proposed merger and both companies intend to mail a definitive joint proxy statement/prospectus and other relevant documents to Sonic and DivX shareholders following such time that the registration statement is declared effective by the SEC.

About Hisense

Hisense Group is the largest professional telecommunications enterprise in East China’s Shandong Province. Founded 40 years ago as a small workshop enterprise, Hisense Group has since developed into an integrated business with commercial interests spanning household appliances, telecommunications, information technology, international trade and real estate. For years, Hisense has adhered to a philosophy of high technology, high-quality and superior service in its effort to establish its international brand name. The company has maintained high-speed growth through continuous optimization of is product mix and constant technological innovation. Hisense has also realized rapid expansion through capital injections. Its main product lines include TV sets, air conditioners, computers, mobile phones, refrigerators, computer software and network equipment

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community and the availability of certain DivX enabled products to consumers. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX’s dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks related to DivX’s partners’ ability to make certain products available to consumers on specified timelines, or at all; and other factors discussed in the “Risk Factors” section of DivX’s most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

Additional Information

This press release is not a solicitation of a proxy, an offer to purchase, nor a solicitation of an offer to sell shares of Sonic Solutions, and it is not a substitute for any proxy statement or other filings that may be made with the SEC with respect to the proposed merger. In connection with the proposed merger, Sonic Solutions has filed a registration statement on Form S-4 containing a joint proxy statement/prospectus of Sonic Solutions and DivX. Investors and security holders are urged to carefully read the Registration Statement on Form S-4 and related joint proxy statement/prospectus and other documents filed with the SEC by Sonic Solutions and DivX, because they contain important information about Sonic Solutions, DivX and the proposed transaction, including with respect to risks and uncertainties that could delay or prevent the completion of the transaction. Such documents are available free of charge at the SEC website (http://www.sec.gov/), from Sonic Solutions and its corporate website (www.sonic.com) or from DivX and its corporate website (http://www.divx.com/).

Sonic Solutions, DivX and their respective directors, executive officers and other members of their management may be deemed to be soliciting proxies from shareholders of Sonic Solutions or DivX in favor of the proposed merger. Investors and stockholders may obtain more detailed information regarding the direct and indirect interests in the proposed merger of persons who may, under the rules of the SEC, be considered participants in the solicitation of these shareholders in connection with the proposed merger by reading the joint proxy statement/prospectus described above. Additional information about the directors and executive officers of Sonic Solutions may be found in its definitive proxy statement filed with the SEC on October 1, 2009. Additional information about the directors and executive officers of DivX may be found in its definitive proxy statement filed with the SEC on April 20, 2010. Such documents are available free of charge at the SEC website (http://www.sec.gov/), from Sonic Solutions and its corporate website (http://www.sonic.com/) or from DivX and its corporate website (http://www.divx.com/).

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