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LG and DivX Announce World’s First DivX(R) HD 1080p Certified Blu-ray Player

May 19, 2009

LG Blu-ray player allows consumers to enjoy DivX(R) HD videos up to 1080p on the TV via DVD, USB or streamed over a home network

SAN DIEGO, May 19 /PRNewswire-FirstCall/ — DivX, Inc. (Nasdaq: DIVX), a digital media company, and LG Electronics today announced the first LG Blu-ray Disc player capable of playing back 1080p high-definition (HD) DivX(R) video files. The LG BD390, a WiFi-enabled Blu-ray Disc Player now available in the United States and Europe, allows consumers to play their favorite DivX HD videos from their PC to the TV.

Consumers are using HD video across multiple platforms and devices, and there is a strong demand for playback of DivX HD files. By adding DivX support to the BD390, now consumers can play DivX video up to HD 1080p burned to DVDs or stored on USB flash drives. DivX HD 1080p content can also be streamed directly from a network with a DLNA server making it simple for consumers to playback their library of favorite HD videos.

Typical HD video requires a considerable amount of digital storage space, but DivX HD video provides a superior media experience by maintaining the highest visual quality while significantly reducing the digital file size of the video. Using DivX technology, users can fit approximately two hours of high-quality DivX HD video on an 8GB media card.

“LG is heralding a new direction for the Blu-ray industry with the full-feature high-end BD390 and incorporating support for DivX HD 1080p video is a key product differentiator,” said Simon Kang, CEO and President of LG Home Entertainment Company. “With playback for DivX HD, the LG BD390 provides an expanded full HD viewing experience.”

“LG is a market leader and an award-winning innovator in consumer electronics, and we are thrilled to work with them to provide the first LG BD player that is DivX Certified(R) for 1080p HD playback,” said Kevin Hell, Chief Executive Officer, DivX, Inc. “The LG BD30 makes it easier than ever for consumers to playback their library of DivX HD content burned to DVD, stored on USB flash drives or streamed directly into the living room.”

Products that bear the DivX Certified(R) logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual high quality users expect from DivX.

For more information about LG’s new products, visit https://www.lge.com/.

For more information about DivX video, visit www.divx.com.

About DivX

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment–the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About LG

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX’s dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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