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LG Electronics Launches its First DivX Certified Television

August 31, 2007

DivX Certification Ensures Streamlined Transfer of Digital Content to the Living Room

BERLIN, Aug 31, 2007 (BUSINESS WIRE) — DivX, Inc. (NASDAQ:DIVX) and LG Electronics Inc. (LG), a leader in consumer electronics and mobile communications, announced today launch of DivX® Certified Time Machine TV Series both in Plasma and LCD models. Joining over 100 million DivX Certified devices in offering superior visual quality and support for the full range of DivX video content, LG’s DivX® Certified Time Machine TV Series is now available in Europe, China and throughout the Asia-Pacific region.
LG’s DivX® Certified Time Machine TV Series includes three LCD models – the 47LB5RE, 42LB5RT, 37LB4RT – and two plasma models, the 50PB4RT and 42PB4RT. LG’s DivX® Certified Time Machine TVs deliver remarkable image and audio quality for digital content using much less bandwidth than regular analog devices. The series features a built-in 80 gigabyte hard disc drive for Time Shift function and recording, and a USB 2.0 port for backing up recorded content and for playback of DivX® formatted video as well as MP3 and JPEG playback compatibility. The Time Machine TV Series also boasts a simultaneous watch-and-record function.

“We are very excited about the launch of the DivX® Certified Time Machine TV Series,” said HeeWon Kwon, Executive Vice President of LG Electronics. “At LG, we’re very committed to giving users what they want. The ability to transfer media seamlessly from the PC to the living room while preserving the kind of high-quality, cinematic experience that consumers demand is a key product differentiator among televisions.”

“The DivX Certified LG 42LB5RT LCD television is an example of our efforts to expand the number of ways digital media is consumed in the living room, allowing consumers to access media when, where and how they want to,” said Kevin Hell, Acting CEO, DivX. “DivX is building a common media language designed for true interoperability across devices and platforms, and innovative products like the LG television are an important piece of that ecosystem.”

As digital media comes of age, more consumers are demanding greater connectivity and better solutions for merging the PC and living room experiences. DivX makes this possible — powering widespread access to content through a range of products and platforms — from DivX Certified devices like digital televisions, DVD players, portable media players and mobile phones to Internet distribution platforms such as DivX Stage6™.

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, and interoperability with other DivX Certified devices. Over 90 million DivX Certified devices have been shipped from major manufacturers around the world. Learn more about DivX Certified devices at www.divx.com/products/.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units — Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US$38.5 billion — LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.

LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world’s top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG’s product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is an official sponsor of the 60th Cannes Film Festival held from 16-27 May 2007, in Cannes, France.

About DivX, Inc.

DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 240 million times since January 2003, including over 80 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application, which is distributed from our website, www.divx.com. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s quarterly report on Form 10-Q filed with the SEC on August 14, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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