DivX® Will Become the Exclusive MPEG-4 Technology for New MAGIX Video Editing software
San Diego, CA and Berlin, GERMANY—July 23, 2003—MAGIX, the worldwide leader in Personal Rich Media™ software and technologies, and DivXNetworks, the company that created the revolutionary, patent-pending DivX® video compression technology, today announced a comprehensive technology licensing and marketing partnership.
Under the agreement, MAGIX has licensed DivX® technology as the default video codec for the new video editing release MAGIX Movie Maker® deluxe 3. Additionally, the companies will work together to promote DivX® licensed MAGIX products through a global marketing and advertising campaign focusing on print and electronic media. DivXNetworks will also actively promote MAGIX products on www.divx.com, the official website for the DivX® community with over 13 million unique monthly visitors.
DivX® technology will be the exclusive MPEG-4 video codec in MAGIX Movie Maker® deLuxe 3 video software, which the two companies will aggressively market to global OEM Channels. Based in Germany, MAGIX is one of the leading multimedia software companies in the world and marked leader in picture, video and music software in Europe. DivX® video compression technology is a hugely popular video encoder / decoder that offers DVD-quality video at sizes 7-10 times smaller than MPEG-2 and ranks among the world’s most popular video technologies, with over 85 million downloads and an average of over 2 million downloads per month.
“As a true innovator with a strong presence in the global marketplace, MAGIX is an excellent partner to leverage the superior technology and international brand appeal of DivX® video,” said Kevin Hell, chief marketing officer and managing director of DivXNetworks. “We look forward to working together to bring DivX® powered MAGIX products to consumers throughout the world.”
“It is clear that DivX® is the best MPEG-4 video codec on the market, and the addition of DivX® technology to our video software solutions will bring great value to our customers,” said Jürgen Jaron, CEO of MAGIX. “DivX® offers superior visual quality, high performance and tremendous global brand equity that provides a perfect fit with MAGIX Movie Maker® deLuxe 3.”
MAGIX joins a number of software companies who have licensed DivX® video for commercial multimedia software applications, enabling consumers to easily create and watch DivX® content on their PCs. For more information on the DivX® Software Licensing program, write to licensing@divxnetworks.com.
About DivXNetworks DivXNetworks is a consumer-focused video technology company positioned at the center of multimedia convergence. The company’s core offering is the DivX ® video codec, the world’s most popular MPEG-4 compatible video compression technology with over 85 million users worldwide. Often called “the MP3 of video,” the patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivXNetworks is headquartered in San Diego, California, with satellite offices in Los Angeles and San Jose, CA, Taipei, Taiwan, and Dortmund, Germany. For more information, visit .
About MAGIX MAGIX is the worldwide leader in Personal Rich Media™. Personal Rich Media™ allows consumers to convert, edit, create and publish digital media, including video, photos and music. MAGIX award winning technologies enable all users of all ages and experience levels to create, share and publish their own picture, video and music content. MAGIX, and it worldwide subsidiaries, is the only international company to offer a full range of photo, video and audio solutions for broadband, B2B and consumer markets. MAGIX is headquartered in Miami Beach, Florida and Berlin, Germany. For more information, visit .