Partnership to bring superior video quality, device portability to Photobucket’s 27 million users
October 25, 2006 — Palo Alto, Calif. — Photobucket (https://www.photobucket.com), the online personal media company where over 27 million people create, manage and share their digital lives, today announced a partnership with DivX, Inc. (NASDAQ: DIVX), a leading digital media company. Photobucket’s users will be able to upload and share personal videos using the high quality DivX video format, and enjoy the flexibility of playing their personal videos on one of the millions of DivX Certified consumer electronics devices in the market today.
Photobucket users upload over 30,000 new personal video clips each day, and with DivX they have additional choice and flexibility. Photobucket enlists an editorial staff of over 50 to review and moderate content so that partners have confidence that users’ personal media is safe for their community and advertisers.
DivX is one of the most popular video formats used by consumers today around the world. DivX is already shipping on 46 million consumer devices, and has been downloaded over 180 million times in the last four years, including over 50 million times during the last twelve months. The format is popular among videophiles largely because of the high quality experience it produces while preserving file sizes small enough to transfer online and playback across a wide variety of DivX Certified consumer electronics devices from leading brands.
“We’re committed to giving our users the creative power to publish and share their lives online,” said Alex Welch, Chief Executive Officer of Photobucket. “With DivX, Photobucket users can take their personal videos with them, in addition to sharing them on the web.”
“By partnering with Photobucket, DivX can bring our superior video quality and interoperability to Photobucket’s massive user base,” said Mark How, Vice President of Business Development at DivX, Inc. “It’s our goal to help create and build a better media future for consumers everywhere. Photobucket offers their community a clear and easy way to share the digital media that is important to them, and those values are closely aligned with our vision and approach.”
About Photobucket
Photobucket is the easiest and most reliable way for people to create, manage and share their personal media online. With more than 27 million users, Photobucket is a creative hub linking billions of personal photos, graphics and videos daily to hundreds of thousands of web sites–including MySpace, eBay, Craigslist, Blogger and Xanga. In addition to linking, Photobucket users share images and videos by email, instant messaging and mobile devices. Everyday over 7 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at www.photobucket.com
About DivX
DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 180 million times in the last four years, including over 50 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application. We distribute this software from our website, www.divx.com, which was visited on average by over five million unique visitors per month during the second quarter of 2006. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. Over 46 million DivX Certified hardware devices have been shipped worldwide, including over 10 million devices reported to us by our customers during the second quarter of 2006. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.
Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding the adoption and capability of DivX decoding technology. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivXs actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, risks and uncertainties related to the maintenance and strength of the DivX brand; DivX’s ability to penetrate existing and new markets; the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s final prospectus filed with the SEC on September 22, 2006. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.