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Samsung and DivX Renew Licensing Agreement Across Broad Range of Consumer Electronics Products

March 25, 2008

Samsung Will Extend DivX® Video Functionality to DVD Devices, Portable Media Players and More

SEOUL, Korea & SAN DIEGO–(BUSINESS WIRE)–Samsung Electronics Co., Inc. and DivX, Inc. (NASDAQ:DIVX), a digital media company, today announced the renewal of a two-year licensing agreement that will allow Samsung to continue to include DivX® technology in a variety of consumer electronics devices, including DVD players and recorders, portable media players and more.
DivX has become a global standard for a high-quality digital video experience that bridges the gap between the PC, the living room and mobile environments. Samsung, a longtime DivX licensee, currently offers a number of products that enable consumers to playback DivX® video, including numerous DVD player models. With over 100 million DivX Certified® devices shipped into the market from a wide variety of major consumer electronics brands, DivX is the only video format that offers consumers an easy and flexible way to move video content across all the devices in their life.

“Including DivX technology in our DVD devices allows us to offer our customers top-shelf products with features they demand at competitive price points,” said Mangyu Yim, Vice President of Samsung Digital AV Division. “DivX has become a standard feature on our devices and renewing our relationship is a promise of continuing quality.”

“Samsung has been a great partner and has taken the lead in adopting DivX across a wide variety of products to provide their consumers with a seamless, high-quality digital video experience that bridges the PC, the living room and the mobile environment,” said Kevin Hell, CEO of DivX. “We’re pleased to extend our relationship and look forward to continuing to work with Samsung to bring a great digital video experience to consumers all around the world.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure interoperability, security and visual quality. DivX Certified products enable consumers to create, play and share high-quality video content across a range of devices and platforms. Over 100 million DivX Certified devices from a variety of manufacturers have shipped worldwide.

For more information on Samsung, visit www.samsung.com. For more information on DivX, visit www.divx.com.

About DivX, Inc.

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment—the PC, the television and mobile devices. Over 100 million DivX Certified® devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding DivX’s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX’s ability to penetrate existing and new markets; risks regarding the effects of competition; DivX’s dependence on its licensees and partners; the effect of intellectual property rights claims; and other factors discussed in the “Risk Factors” section of DivX’s annual report on Form 10-K filed with the Securities and Exchange Commission on March 17, 2008. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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